Author: Tom Feltenstein, Feltenstein Tom

Publisher: Mcgraw-hill

ISBN: 0071441379

ISBN-13: 9780071441377

Format: Paperback

Language: English

About this Book:

Surefire, down-and-dirty guerilla marketing tactics for any business.

No matter how small your budget or cutthroat your competition, you can wage sophisticated marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers, and win more new customers than you can handle.

Written by a thirty-year marketing veteran who apprenticed at the knee of Ray Kroc--the man behind the McDonald's empire--"401 Killer Marketing Tactics to Maximize Profits, Increase Sales, and Stomp Your Competition" is a gold mine of tested-in-the-trenches marketing and promotional solutions.

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