The Economist Pocket International Business Terms

Author: Tim Hindle 

Format:  Hardcover

ISBN: 186197180X  
 

About this Book:

In recent years innovation has been promoted as the latest core capability without which businesses cannot prosper and may not survive. In the new economy it has become clear that ideas and adaptability are crucial. This is true whether the business climate is benign or inhospitable. Companies that neglect to nurture ideas when the economy turns down risk being left behind when the upturn comes round. This book pinpoints and describes the processes and capabilities required by organisations to foster creative thinking and, equally important, to capture and shape the resulting output. Chapters look at : what inspires and informs orginal ideas the role of champions and teams in getting ideas off the ground the importance of continuous eveluation and testing of ideas throughout their development, together with the free flow of information the roles of consultants and specialists and the crucial factor of leadership.